The story of SmartGuide

Smart Guide has been helping tour operators in Iceland to find the perfect tour guide since 2015. We’ve built up a database of guides, collected knowledge about the industry and built a platform to manage bookings for guides and helped them to fill their calendars of tours and activities.

We’ve lately been developing an app for guides and travelers to connect with each other and plan to help travelers to enjoy new places with the help of the local experts.


Haukur Viðar Jónsson

CEO & Co-Founder


Ægir Finnsson

CTO & Co-Founder

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Rajeev Ayer

Systems Architect & Developer

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Sonja Finnsdóttir

Chief Editor


Reynir Freyr Hauksson



We’d love to hear from you!

Eiðistorg 13-15, 170 Seltjarnarnes

+ 354 618 1000

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